One day soon, kids won’t even know just what a video store is. All videos and movies is likely to be downloaded, making a visit to the video store an anachronism. Don’t laugh. Next time you ask a young child to roll down the windows, and they ask why people say that, you’ll know what I mean. They’ll soon think the same way about likely to rent a movie.
The advantages for the consumer are huge, especially in this day and age of high gas prices and terrible traffic. Who would like to drive anywhere to go get their video content when it can simply be downloaded? A mouse click is much more convenient. As more individuals view their computer as the middle of their entertainment system, the days of the video store are numbered. With the release of Microsoft’s Vista os, that has tremendous integrated video and entertainment capabilities, the consumer took another giant step toward adopting their computer as the middle of their entertainment universe.
As huge numbers of people purchased iPODs and to a smaller extent Microsoft Zunes for mobile video viewing, they have become accustom to presenting their content downloaded, as opposed to actually awaiting it to be delivered or driving to obtain it themselves. The 5th generation of the iPOD and the release of the Zune within the last quarter of 2006 have proved incredibly successful. The release of the video capable iPOD helped apple sell 14 million units in the 4th quarter of 2005 alone tiktok video downloader. The Zune has experienced somewhat slower sales, despite a larger, brighter full-color screen and WiFi networking capability, two features that will have helped Microsoft close the gap with Apple.
A lot of the reasons why the Zune has failed to market on a par with the iPOD are due to Microsoft’s marketing technique for the player. As an example, even though Zune will come in many colors, Microsoft has didn’t adequately communicate this fact to the buying public. An additional basis for the Zune’s slow sales has regarding Microsoft’s propensity to spell it out the Zune with marketingspeak, as opposed to clearly explaining to consumers why they need one. Here’s Microsoft discussing the Zune: “It’s actually not a device. It’s an entrant into the newest connected entertainment market for creating new shared and social experiences based around content” Huh???
In May of 2007, Microsoft tried to reverse their previous failure to fully capture the imagination of consumers with the introduction of the Halo 3 edition of the Zune. This special edition is loaded with special Halo audio and video content, including Halo soundtracks, theatrical trailers, and a special episode of Red vs Blue only available for the Zune. It’s also emblazoned with Halo 3 graphics. At press time, the Halo 3 edition of the Zune is just offered by Game Stop.
You can find fewer technical explanations why the Zune has didn’t topple the iPOD in the portable video player marketplace. Probably the main one has regarding their inexplicable decision to exclude a search wheel form the Zune’s feature set. Although it has a get a grip on that looks for all your world like a search wheel, it’s actually a 4-way cursor button, like on a TV remote control. A 4-way cursor isn’t just how many consumers want to regulate their portable video players, so they have voted with their dollars and only the iPOD. That being said, the Zune can be a fantastic player, and the video quality is great for a tiny portable. For those consumers who’ve bought their units with this in mind, they have the capacity to download and enjoy a variety of videos, TV shows and movies on a very nice, portable platform.
The iPOD enables the use of Apple’s AAC codec, MP3, Apple Lossless, AIF, or WAV formats for audio downloads. Video content is supported in H.264, which is also called MPEG-4 part 10. This can be a standard for top quality, compressed video. The Zune uses, one guess here, Microsoft’s WMA and WMV formats for audio and video respectively. The Zune also supports H.264 for video and MP3 or AAC for audio. Both players enables JPEG picture formats. There are numerous file format converters available for use with both players allow video in other formats and resolutions to be converted and optimized for storage and use with the portable players.